Trademarks play a crucial role in distinguishing businesses from their competitors and establishing their unique place in the market. Businesses need the best possible legal guidance to avoid a variety of possible challenges to their trademarks that could occur if key steps are skipped or poorly executed. Our counsel for clients in the vetting of new trademarks serves to anticipate possible obstacles and to prevent costly problems down the line, ensuring a trademark has the strength to endure.
We advise clients on trademark selection and protection, including analyzing the risk of infringement and the likelihood of registration and protectability of new or derivative trademarks. We provide preclearance for new trademarks and obtain domestic or international registrations of marks. Our work ensures that our clients do not invest valuable time and resources to start a brand that they then must change because of trademark complications or vulnerabilities.