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Protecting clients’ creative and innovative rights

During an internship at then-Smith Barney, Zachary Cohen observed as all content created by the investment firm was reviewed by in-house counsel before going public. “It helped me understand the concept of protecting intellectual property, and encouraged me to consider a career as an IP attorney,” Zac says. “Doing IP work requires an ability to distill an issue down to its core elements and understand the impact it will have on the client’s business.”

A seasoned IP attorney, Zac offers right-sized, real-world, and cost-effective guidance and representation to businesses, non-profit organizations, and individuals in connection with both transactions and disputes related to trademarks, copyrights, e-commerce, advertising, intellectual property rights, data privacy and security, and licensing. He advises clients on matters related to brand management and assists companies in securing trademark registrations in the U.S. and throughout the world, which includes representing them in proceedings before the Trademark Trial and Appeal Board at the U.S. Patent and Trademark Office. He also has experience advising clients on issues related to compliance with consumer protection laws, including Section 5 of the Federal Trade Commission Act, the Telephone Consumer Protection Act, and the Federal Trade Commission’s Telemarketing Sales Rule.

With his IP knowledge, Zac often plays a key role in ThompsonMcMullan’s litigation practice and has handled a wide range of matters in both state and federal courts, including claims involving the right of publicity, ownership of mobile applications and software, and breach of contract. His cases have been highlighted in prominent media outlets, including The Washington Post, Rolling Stone, The Daily Progress, The Chicago Tribune, The New York Times, and CNBC.

As an Employment Law practice leader, Zac represents and counsels clients in connection with employment issues surrounding non-competes and other restrictive covenants, misappropriation of trade secrets, wage and hour claims, business conspiracy claims, discrimination and harassment claims, and other business torts. He is regularly called on to draft and negotiate employment agreements for his clients. He also advises employers in compliance with various federal and state laws such as the Fair Labor Standards Act, Family Medical Leave Act, and the Virginia Wage Payment Act.

Representative Experience

  • Drafting and negotiating license agreements and other corporate services agreements, including IT consulting services, reseller, hosting, and software development agreements
  • Representing clients in intellectual property disputes, including right of publicity litigation and opposition and cancellation actions before the Trademark Trial and Appeal Board at the U.S. Patent and Trademark Office
  • Counseling client in IP transactions involving trademark, copyright, and patent licenses, technology licenses, database rights, intellectual property due diligence and audits, domain name transfers, and e-commerce agreements
  • Serving as lead IP counsel on a private equity fund’s acquisition of a fluid and power division of multi-national company—a deal valued at over $1 billion
  • Representing the estate of a lead singer of shock-rock band against his former bandmates regarding right of publicity violations
  • Negotiating of managed IT services contracts for multi-million-dollar organizations
  •, Inc. v. French Republic, 992 F.3d 248 (4th Cir. 2021), successfully represented the Republic of France in appeal regarding the applicability of the Foreign Sovereign Immunities Act to the plaintiff’s Lanham Act claims


  • AV Peer Review Rated “Distinguished” in Martindale-Hubbell
  • Virginia Business Magazine’s “Legal Elite,” Intellectual Property category (2012-2023)
  • Selected to the Super Lawyer’s “Rising Stars” Virginia List, Intellectual Property category (2013-2019)
  • Virginia Lawyers Weekly Go To Lawyers for Intellectual Property Law (2022)


  • University of Maryland School of Law, J.D., cum laude, 2007
    • Editor in Chief, Journal of Business and Technology Law
    • Dean’s Award
    • Joseph Bernstein Award
    • Most Significant Piece of Legal Writing for Publication
  • University of Virginia, Psychology, 2001


  • All Virginia Courts including the Supreme Court of Virginia
  • U.S. Supreme Court
  • U.S Court of Appeals for the Fourth Circuit
  • U.S. District Court for the Eastern and Western Districts of Virginia


  • Virginia State Bar
  • Virginia Bar Association
  • Richmond Bar Association
  • Meritas US Leadership Committee, Member
  • Board Member, Greater Richmond Intellectual Property Law Association
  • Past President of the Historic Richmond Quoit Club

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