The General Assembly is considering instituting name, image, and likeness laws that would allow college student athletes to profit off their image. If these laws are passed, student athletes would be given the opportunity to market themselves with endorsements, creating an environment for both athletes and colleges and universities to remain competitive.
Director Zachary Cohen lent his expertise to a local news piece centered around this issue, addressing the impact the laws would have on the student athletes and the level playing field it aims to create.
General Assembly supports change to allow student-athletes to profit off likeness (nbc12.com)
