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William D. Prince IV


A trusted litigator in Virginia’s state and federal courts

As a litigator, Will Prince’s work is often adversarial. But it is his focus on high-quality legal work and the diversity of cases, not a love of confrontation, that led him to become one of Virginia’s most reputable trial attorneys.

“It’s the variety. It’s an appreciation for the details. Every case is different, and I enjoy applying my knowledge and learning about each issue to solve puzzles and problems for clients,” says Will. “My best marketing is the work I do for my clients. I believe if you do good work, prove your competence and confidence, and communicate well, clients will keep calling you — and they will tell others about you.”

At the end of the day, Will understands that results are important. He likes to win. He represents businesses and financial institutions across a broad range of complex disputes. His approachability and confidence has earned the trust of lead attorneys, both out-of-state and abroad, as local counsel in state and federal courts in Virginia. He and his ThompsonMcMullan colleagues are familiar faces in front of judges and peer attorneys in state and federal courts throughout Virginia.

Will’s practice has run the gamut of complex civil litigation as trial counsel. He has experience as a first-chair trial and appellate attorney, successfully arguing dispositive motions in state and federal court. He has managed large-scale document productions (including issues related to privilege, confidentiality, privacy, and relevance), and handled discovery issues involving the management, preservation, and production of electronically stored information. He has also conducted depositions outside the U.S. in accordance with the Hague Service Convention.

Will maintains a significant bankruptcy practice, regularly advising both secured and unsecured creditors and other parties involved in Chapter 7 and 11 proceedings. He has led clients through such notable bankruptcy cases such as Toys “R” Us, Health Diagnostic Laboratory, LandAmerica Financial Group, Circuit City Stores, Alpha Natural Resources, and Patriot Coal.

Prior to joining the firm, Will served as a law clerk for the Hon. Jackson L. Kiser of the U.S. District Court for the Western District of Virginia. During law school, he completed a judicial externship with the Hon. M. Hannah Lauck, U.S. Magistrate Judge for the Eastern District of Virginia. He is listed among the “Legal Elite” in the Young Lawyers by Virginia Business magazine and is regularly recognized as a “Rising Star” in business bankruptcy by Virginia Super Lawyers.

Representative Experience

  • Represented an interested party in multi-prong effort to address the disclosure obligations of court-approved professionals employed in bankruptcy cases pursuant to Bankruptcy Rule 2014 and 11 U.S.C. § 327
  • Defended a consumer finance company in a bankruptcy adversary proceeding alleging failure to comply with bankruptcy proof of claim documentation requirements
  • Defended a First Amendment lawsuit brought against state constitutional officers by a legal news organization alleging delays in access to newly-filed civil complaints
  • Represented a state constitutional officer in a lawsuit filed by the U.S. Department of Justice Civil Rights Division alleging a violation of Title I of the Americans with Disabilities Act (ADA), secured complete dismissal on motion for summary judgment, United States v. Woody, 220 F. Supp. 3d 682 (E.D. Va. 2016);
  • Represented 68 circuit court clerks in a FOIA lawsuit seeking public disclosure of certain portions of the clerks’ case management records displayed online through the Virginia Online Case Information System;
  • Defended a biomarker discovery company in a bankruptcy adversary proceeding alleging breach of a pre-petition license agreement concerning the client’s intellectual property related to a prediabetes diagnostic test;
  • Defended a global meat processing company and its self-funded employee benefits plan in litigation matters arising under the Employee Retirement Income Security Act (ERISA), including claims relating to the Plan’s reimbursement, subrogation, and intervention rights
  • Represented a professional liability insurance carrier in a coverage dispute related to a multi-million-dollar class action settlement resolving alleged violations of the Fair Credit Reporting Act (FCRA)
  • Represented a former general counsel in a complex legal malpractice and breach of fiduciary duty lawsuit filed by the attorney’s former employer
  • Represented a private aviation company in a multi-million-dollar coverage dispute regarding foreign object damage to a jet engine covered by an aviation broad coverage insurance policy
  • Represented a limited partnership in a suit seeking monetary damages and appointment of a receiver for a Marriott hotel property, including the appointment of a third-party receiver and the conveyance of the hotel property to new ownership by a deed in lieu of foreclosure agreement
  • Defended a consumer financial services institution in a multi-million-dollar adversary proceeding alleging breach of a post-petition services contract in a complex Chapter 11 bankruptcy case
  • Represented numerous defendants in adversary proceedings filed by bankruptcy liquidating trustees seeking avoidance of preferential payments and/or fraudulent transfers – including experience in alternative dispute resolution and mediation proceedings
  • Defended a commercial real estate developer in litigation matters surrounding a Virginia residential condominium development project
  • Defended a national commercial lending institution in a bankruptcy adversary proceeding seeking the avoidance of preferential transfers made by a debtor in a Chapter 7 bankruptcy case


  • Selected to the Super Lawyer’s “Rising Stars” Virginia List, Business Bankruptcy category (2013-2022)
  • Virginia Business Magazine’s “Legal Elite,” Young Lawyer (Under 40) category (2012-2019); Civil Litigation category (2020); Bankruptcy/Creditors’ Rights category (2019, 2021-2022)
  • Selected by peers for inclusion in The Best Lawyers in America© in the field of Litigation – Insurance (2022-2023)


  • University of Richmond School of Law, J.D., cum laude, 2008
    • Articles Editor, University of Richmond Law Review, 2007 – 2008
  • The College of William and Mary, B.A. in Economics, 2004


  • All Virginia courts including the Supreme Court of Virginia
  • U.S Court of Appeals for the Fourth Circuit
  • U.S. District Court for the Eastern and Western Districts of Virginia
  • U.S. Bankruptcy Court for the Eastern and Western Districts of Virginia


  • Virginia State Bar
  • Virginia Bar Association, Young Lawyers Division
    • Executive Board Member, 2018-present
    • Legal Food Frenzy Chair, 2017-present
    • Sponsorship Committee Chair, 2018-2019
    • Legal Food Frenzy Co-Chair, 2013-2016
  • Lewis F. Powell, Jr. Inn of Court (Barrister, 2018-present)
  • Federal Bar Association, Richmond Chapter (2011-present)
  • Tredegar Society Leadership Council (2011-2016)
  • Volunteer at the Central Virginia Legal Aid Society (2013-2016)
  • Virginia State Bar, Young Lawyers Conference (2008-present)
  • Richmond Bar Association (2008-present)
  • Local Government Attorneys of Virginia

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